crossroads farmers market

In advance of the 20th Season Celebration, the Crossroads Community Food Network asked me to work with them on a campaign of eight videos for Instagram, Facebook, and LinkedIn that would highlight the Crossroads Farmers Market and all that makes it special – thankfully, that's easy to do. The pioneering market makes local, fresh, and delicious food available to such a gorgeous community, and centers that community in all it does. I conducted interviews in English and Spanish, engaged with market customers, vendors, and volunteers, and filmed the entirety of their celebration event, culminating in video footage they'll be able to use for some time. Coming from a nonprofit background, I felt like I was coming home while capturing and editing this campaign. The vibrancy of the market's produce and people made it a joy to document.